Recap: Riding the
elevator, Don overhears the Rosens yelling at each other in their apartment.
Sylvia accuses Arnold of being self-serving and not taking enough care of her,
and Arnold threatens to leave. At the office, Dawn’s phone rings but Dawn isn’t
at her desk, so Don decides to pick it up. It’s Sylvia, and she demands coyly
that he come to meet her immediately. “I need you and nothing else will do” is
her sex-talk. Don counters that she should meet him at a hotel around noon. He
then steps in to an executive board meeting that includes execs from CGC and
SCDP and takes the last available seat at the table. The board members discuss
who is doing what and who they will fire – with Bert Peterson among the first
to be axed. The execs find themselves being led by Jim Cutler. The meeting includes
lots of competitiveness and blaming. Don is told to collaborate with Ted on the
new Fleischman’s margarine account. It’s also decided that Ted, Don, and Pete
will fly up to a client the following day, and Don learns that Ted pilots his
own airplane.
Don leaves the office to meet Sylvia at the hotel and has
her repeat her sex talk. Then Sylvia starts talking to Don about her problems
with her son and husband, and how self-involved Arnold is. Don tells her she
can talk about her son but he doesn’t want to hear her talk about her husband.
Sylvia counters, “I can talk about whatever I want.” Don proceeds to command
her to find his shoes for him, and she replies, “They’re right over there.” “Do
it” says Don, and she fetches them for him. He then gives her a series of
orders – take off the dress, get back in bed – and she decides for the moment
to go along. Sylvia then gives him a command: “Come over here.” Don moves
towards her but then picks up the hotel room key and leaves the room, saying,
“Don’t go anywhere.” Sylvia does as told, but pulls out a book to have
something besides sex to occupy her mind during the hours he’s gone.
After this escapade, Don shows up at work and walks into the
meeting of creatives that he was supposed to co-lead along with Ted. Meanwhile,
Ted has convened the meeting and led a brainstorming session on margarine for the
Fleischman’s account. Ted scolds Don for being 40 minutes late. Silently
rebuking Ted’s reprimand, Don walks into his office, shuts the door, and calls
Sylvia at the hotel. He asks, “Are you still in bed?” and tells her she needs
to wait there without knowing when he’ll be back. Sylvia replies, “What’s
gotten into you?” but Don continues: “Don’t answer the phone again.” Later Don
calls her room again, and she follows his instructions not to answer. Next Don
grabs a bottle of booze and walks over to Ted’s office to offer an “olive
branch” – but really to challenge Ted to a drinking man’s match as they spout
ideas for the margarine commercial. Ted comes up with Gilligan’s Island
analogies, which Don trashes. Don counters by describing a farm kitchen
breakfast, which Ted amends with the addition of cows and bacon. By the time
they have a concept to present to the creative group, Ted is ripped and all the
creatives witness his drunkenness, much to Don’s satisfaction. Meanwhile, Don
has a box from Saks Fifth Avenue delivered to Sylvia’s hotel room. Sylvia opens
the box and puts on the red evening dress, assuming it means she and Don will
be going out somewhere together. But when Don arrives at the hotel room, he
says in a surly tone of voice, “Why would you think we’re going somewhere? You
are here for me. You exist in this room for my pleasure.” Then he commands her
to take off her clothes, and she obliges but is uneasy.
Back at work, Dawn is still absent or away from her desk,
and Don opens his office door to find Peggy sitting there waiting for him
(without knowing when he’d be back). She immediately reprimands him for getting
Ted drunk, saying, “I hoped he’d rub off on you, not the other way around.” Don
calls her a complainer and says, “He’s a grown man,” to which Peggy counters, “So
are you. Move forward.”
Returning to the hotel room, Don hears Sylvia confide that she
doesn’t feel like thinking about anything. “Who told you you were allowed to
think?” he responds. Sylvia passively asks what she should do, and Don tells
her he’s going on a trip upstate and she should stay in the room and be ready
for him when he returns. Then he confiscates the book she’s reading, and she
protests, “Come on!”
Back at work the following day, Don meets Ted, learns that
Pete had some emergency, and agrees to go ahead with just Ted to the client in
upstate New York, although he tries to postpone the flight because of a
thunderstorm. Ted insists on leaving right away, and during the plane ride, Don
looks frightened and pale until they soar above the storm clouds and reach fair
weather. Ted tells him, "Sometimes when you're flying you think you're right side up, but you're really upside down. You've got to watch your instruments." Don says something
to the effect of: “No matter what I say, you’re still the guy who flies his own
plane.” He then pulls out the book he took from Sylvia and begins reading in an
effort to marginalize Ted.
When Don eventually returns from the trip, Sylvia has
snapped out of her mental fog and tells him their affair is over. Don says,
“It’s over when I say it’s over,” but Sylvia replies that she had a dream in
which Don died in a plane crash, Megan cried on her shoulder, and she went home
to Arnold and made love to him. Don tries to reinterpret the dream and then
begs her, but Sylvia says, “Let’s go.” As they exit the room, Don sees that
Sylvia has left the red dress behind, and he realizes that his sexual fantasy
of total dominance is over. Returning home to Megan, he tries to listen to her
chatter about her plans for them to take some time off together and go on a
trip, but his mind drifts off into a fog and he stops hearing what she’s
saying. The trip they take is soon disrupted by the news of the shooting of
Robert F. Kennedy, where Megan watches the news and cries in their hotel room
while Don faces the other way and stares off. As the final credits roll, we
hear the news report of RFK’s condition (still alive at that moment but weak)
superimposed on a then-popular upbeat song with the lyrics: “I think it’s so
groovy now, that people are finally getting together.”
For Ted’s part, he competes hard with Don by taking him up
in his airplane in the middle of a thunderstorm for a very jerky flight,
successfully unnerving him probably to get revenge for the previous day’s
drinking match. Yet we also see Ted visiting his mentor Frank, the
cancer-stricken partner from CGC, and we hear that Ted believes Don is
mysterious and that, by comparison, he’s not interesting.
Joan’s story begins as she takes charge of organizing
personnel on the first day of the merger, where the SCDP facilities are
overcrowded as the CGC people file in to find out what room or desk to report
to. She and Peggy exchange sincere well-wishes as she shows Peggy to her Copy
Chief office, and Joan brushes off Moira, her own counterpart from CGC. Both
Joan and Moira go to the executive board meeting, and Ted gives up his chair to
Moira since the group is one chair short. As soon as Joan is able to get to her
private office, she nurses a sharp pain in her side. Bob Benson knocks on her
door and walks in to find her looking ill. He takes charge and allows her to
lean on him as he ushers her out of the office and over to a clinic. Next he
makes phone calls for her, sits in the waiting room with her, encourages her to
stay positive when she worries about possibly dying, and finds a way to
sweet-talk the nurse-administrator into expediting Joan’s case. Joan tells him
he doesn’t have to stay there with her, but he replies, “I have no place to
go.” After Joan has seen a doctor and gone home, Bob drops by for a visit,
bearing a gift for Joan’s baby boy and wishing Joan well. Joan’s mother
comments on Bob’s attractiveness but Joan explains to her that Bob is just
concerned about his job, although Joan is visibly flattered by his gentlemanly
attention. Back at the office, Joan sits at a pared-down executive board
meeting in which Jim Cutler announces that Bob should be fired. Pete, Joan, and
Don (who have all had positive interactions with him) look disturbed and manage
to save his job.
Meanwhile, when Pete shows up to the executive board meeting
on the first day of the merger, all the chairs are taken and he indignantly
demands a seat. Moira volunteers her chair to him, which he takes, and that’s
when Ted quickly offers his own seat to Moira. Pete’s self-righteous attitude
helps to fan the flames of the meeting’s blame session. When he’s asked to
travel with Don and Ted in Ted’s plane to see a client, he asserts his
authority by recommending they make the trip the very next day, which the
others agree to do. However, Pete soon gets a phone call about his mother and
has to take time out to handle her wacky behavior and out-of-touch-with-reality
demands. He learns that his brother, Bud, is dumping their mother on him,
making Pete even angrier than he was at work. He tries to express to Bud his
fear about potentially losing his job, but Bud’s decision is final. Both
brothers agree their mom should be institutionalized but the paperwork will
take time. The following day, Pete is sidetracked by his mother’s claim that
there’s a fire at Pete’s apartment. Rushing home, he learns that there’s no
fire and takes the approach of making up stories to confuse his mother even
more, in order to quiet her down. Occupied with handling his mother’s mental
confusion, he misses Ted’s flight and the client meeting he was to have with
Don and Ted. When Pete’s secretary, Clara, later explains to him that the
others left without him, Pete is enraged, dumps his anger on her, and tells her
his mother can “go to hell,” although Clara takes his outburst in stride. At
the end of the episode, Pete’s mother sees breaking news on TV of the shooting
of Robert F. Kennedy. When she tells Pete about it, he assumes she’s
disoriented and is talking about the assassination of JFK. She then tells him
he’ll be late for school, reinforcing his mistaken assumption.
The irony of the episode’s title is that most of the men’s
plans are unsuccessful. Don’s plan to dominate Sylvia (because he can’t
dominate Megan) succeeds for a while but later turns her off to him
permanently. Meanwhile, his plans to establish dominance at work are partially
undermined by Ted, and even more so by Jim Cutler’s stronger leadership
position, businesslike approach, and authoritative communication style. Ted’s
plan to immediately dominate Don falls short, although Ted manages to get good
advice from Frank on how to dominate in the long run by discerning Don’s
weaknesses over time. Pete’s long-time plans to get Bud to take care of their
mother suddenly fall through and he finds himself saddled with a responsibility
that undermines his career efforts for the moment, although the brothers’
long-term plan of getting their mother committed will likely succeed.
Meanwhile, Pete’s plan to establish his dominance at work by self-righteously yelling
at everyone turns people off, and Clara treats him like he’s off-base, echoing
the way he treats his mother. Bob Benson’s plan all along has been to ensure
job security by building a network of strong personal relationships with key
individuals at work. Bob seems to be “the man with a plan” when he quickly
figures out how to help Joan, and his larger plan succeeds when his allies on
the board save his job.
A major theme of this
episode is forging new regimes.
Power struggles in forging these regimes involve individuals pitted against one
another to determine who will dominate whom and who will be ousted in the
regime changes. These new regimes are formed by the merging of two agencies
into one, the shift from old to new gender politics, and the shift from
class-based master/servant relationships to greater democracy and equality,
which are associated with both the Women’s Movement and the Civil Rights Movement
of that era.
·
The most obvious regime change takes place as the
two agencies merge to form the new company.
o
Don and Ted compete for dominance in the
creative group, while the casual-looking SCDP creative team competes with the more
inhibited, buttoned-up CGC creatives. Michael Ginsberg (“Now I see you’re my
height”) attempts to position himself as equal to Ted, who quickly puts
Ginsberg in his place (“I hope you can still look up to me”).
o
Moira (“I’ll need a copy of that”) challenges
Joan’s dominance (“These are just notes”) as the office maven. Joan pointedly
suggests to her that not everyone present on the first day of the merger will
be there for long.
o
Some workers are cut immediately, and many more workers
including Pete fear for their jobs. On day one, Roger fires Bert Peterson,
whose work will be absorbed by Ken and Roger, partly because Roger feels
competitive towards Bert and realizes his own position at the company is less
secure, given that Jim Cutler is not easy to charm.
o
Bert Cooper has always been the sage of SCDP,
but in this episode he sounds a bit weak as he reads aloud his incomplete
letter. With the merger, he is naturally competing with the sage of CGC, Jim
Cutler.
·
The next clear regime change is the shift in
gender politics from old-school male domination to the rise of feminism. The
old regime comprises both “male chauvinists” and the women who accommodate those
men’s behavior. The new regime comprises women who take charge in
non-traditional ways, along with men who work to be sensitive to women’s needs
and respectful of their power, treating them more as equals.
o
Betty and Don’s marriage functioned according to
their mutual belief in the old regime of male domination and fell apart because that regime includes a
man’s right to cheat on his wife. Under Megan’s outspoken, direct-dealing
influence, Don has been trying to shift with the times and become a more
sensitive man. However, his secret longing for the old days when men believed women
existed to serve the needs of men has led him to act out his fantasy of
dominance with Sylvia. That ended when Sylvia stopped being servile.
o
As
a fairly sensitive man, Ted tells Don, “Sometimes when you’re flying you think
you’re right side up, but you’re really upside down. You’ve got to watch your
instruments.” This quote has the ring of greater meaning, and is perhaps a
coded message that Don is “flying upside down” in life and doesn’t know it.
o
Sylvia begins the episode as a fairly confident,
self-assertive woman struggling for what she considers her rights within her
marriage and getting what she can on the side. Surprised at Don’s behavior
change in the hotel room, she plays along with him for the most part, until she
fully understands what it is to be a sexual object, there to serve the pleasures
of a man without reciprocity. At last she “wakes up” and finds her power as an
equal human being, rejecting the old male-dominant regime by telling Don their
affair is over and returning to the struggle for a more equal relationship with
Arnold.
o
Bob Benson epitomizes the respectful, sensitive
man that complements a woman who is confident in her own power and demands
equality. Whether he’s being gentlemanly to Joan strictly to get ahead at work
or whether deeper motivations drive his behavior, his respectfulness and
sensitivity to her needs indicate his alignment with the new gender regime.
o
Pete’s behavior towards several women in the
past, and Clara in this episode, indicate that he’s of the old regime that
expects to be served by virtue of being a man. Interestingly, Pete came close to
forming a respectful, sensitive, egalitarian relationship with Trudy in the
early years of their marriage. Trudy played along with his self-important,
male-dominant attitudes to some extent, despite her self-confidence, but that ended
when she was faced with his cheating ways. Now, Clara is more bemused by Pete’s
authoritarian rants than servile towards him, although she is still his
secretary and therefore paid to serve him on the job. Overall, his continued alignment
with the male-dominant regime of the past has given him some hot sex but undermined
his long-term love relationships.
·
Another regime change that’s more subtle is the
shift in society from the master/servant type of relationship (based both on
gender and social class/wealth) to the view that servile people can stand up
for themselves and just say no,
pushing the conceited/arrogant people to mature by adopting a more egalitarian
spirit, dropping their pretentiousness, and doing their own “grunt work.”
o
Dorothy, Pete’s mom, expects Pete to freshen her
drink for her, as if she couldn’t or shouldn’t have to do it herself. Both Pete
and Bud learned as children to adopt the master/servant lifestyle and to play
along with their mother’s desire to be served, based on wealth and social
status (although they plot to dump her in an institution as soon as possible). Dorothy
also mentions to Pete that she’ll ask the cook to make a meal, indicating that
she may not even know how to cook, or that she felt that cooking was beneath
her.
o
Pete’s arrogance is supported by his beliefs, learned
in childhood, in both male privilege and the entitlements of wealth and social
status. With his high-status mother now mentally unstable, his marriage
destroyed, and his job in question (at least in his mind), he’s terrified at
the prospect of losing everything that supports his feelings of superiority.
o
Dawn’s absence from her desk drives Don to
actually answer his own phone calls.
o
The spirit of democracy and egalitarianism (rather
than the entitlements of the elite) is also represented by Bobby Kennedy, a man
of great wealth and privilege who nevertheless stood up for treating poor
people with greater fairness and compassion.
It’s interesting to watch the growth process, or lack
thereof, in men in this episode. For instance, Peggy tells Don to move forward
(which he doesn’t appreciate); Sylvia struggles to get Arnold to mature and
stop being so childishly self-centered (which he resists); and Sylvia pushes
Don to mature when she dumps him (which he doesn’t yet understand). Ted is
fascinated by Don because he (Ted) is eager to grow by learning about Don’s
mysterious creative process, and by figuring Don out as a person. Yet instead
of being stimulated to grow by learning from and about Ted, Don tries to dominate
and marginalize him. With their very different temperaments and styles of
creative work – Don needs lots of time to think quietly until he comes up with great
ads, whereas Ted uses a methodical approach to eventually come up with great
ads – they’re well-positioned to spur one another’s professional growth if they
both commit to growing rather than waging war. On the other hand, Don’s
movement backwards instead of forwards on the gender front in his affair with
Sylvia, attempting to recapture the old male-domination regime, ultimately
makes him unattractive to her. In my view, the reason he’s still attractive to
Megan is that when he’s with her, he’s trying to grow into a more sensitive man,
thus meeting more of her needs and matching her commitment to growth.
Finally, the placing of the TV report of RFK’s shooting over
the upbeat 60s song about “finally getting together” is a striking reminder of
the contrary 1960s memes across America of women’s empowerment and a more
inclusive and engaged democracy making demands for change, vs. right-wing
reactionary forces attempting to stop these new movements from sweeping the
country and altering the culture. This is reminiscent of today’s desperate,
last-ditch efforts at control in America by people who, in politics and
society, are insisting at all cost on the old-school regime of male dominance
and the old-school entitlements of wealth that grant people the “right” to
treat other people as inferior and as property – buyable and sellable, usable
and “discardable” – rather than as full human beings worthy of equal respect
and equal opportunities.
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